Our choices in fashion have far-reaching effects on the environment, and by becoming more
mindful of what we buy and wear, we can make a meaningful difference. That’s why we’re
dedicated to donating 5% of our profits to the Save Soil movement, which focuses on
preserving soil health through sustainable practices.
Soil is the foundation of our food systems and essential for our well-being. However, the
depletion of soil’s organic content is a growing crisis. Fertile soil, rich in organic matter, supports the growth of nutritious food. As soil quality declines, it becomes less fertile, leading to food that is less nutrient-dense and often heavily treated with pesticides. This degradation not only impacts the quality of the food we consume but also contributes to environmental harm.
Natural fibres, such as those used in our clothing, play a crucial role in addressing this issue. They are biodegradable and do not contribute to the pollution associated with synthetic materials. Organic farming practices, which produce these fibres, are vital for maintaining healthy soil. These practices help preserve soil’s organic content, ensuring that it remains fertile and capable of supporting robust plant growth.
At Asaya, we are committed to protecting soil and raising awareness about its importance.
By choosing natural clothing, you contribute to a broader effort to restore soil health and promote sustainable practices. Our life and consumption should be conscious and aligned with nature to ensure we are at our best.
Join us in supporting the Save Soil movement and embrace a lifestyle that respects and
nurtures the environment. Together, we can create a more sustainable future—one that
honours the health of our planet and ourselves
